This blog post ran originally in 2011. The unnamed “marketing VP” was actually Elissa Fink, then the Tableau CMO. A marketing VP I know stopped me in mid sentence. He didn’t want me to call his business intelligence product a “tool.” Why? “It sounds small,” he said. But it is small, I pointed out. It’s smaller than many others in its space. It’s downloaded in under a minute and unpacks itself on a desktop in a few minutes.