Replay from 2011: Still “tool” by any other name

This blog post ran originally in 2011. The unnamed “marketing VP” was actually Elissa Fink, then the Tableau CMO.

A marketing VP I know stopped me in mid sentence. He didn’t want me to call his business intelligence product a “tool.”

Why? “It sounds small,” he said. But it is small, I pointed out. It’s smaller than many others in its space. It’s downloade…