"Springboard" stories prompt data consumers to put themselves in the story

After all, springboard story structure made home bakers jump into cake mix

Back in the ‘50s, the clever people who manufactured cake mixes had a problem. All that home cooks had to do to make batter was add water. No eggs, no milk. Yet many customers added eggs and milk anyway. It ruined cakes and made customers unhappy. But it just didn’t feel right to them otherwise.

The manufacturers eventually solved the problem. They gave …