What threw “storytelling” with data off the rails?

The S word is barely spoken among the “data driven” yet freely used in law and science

Somewhere, “storytelling” with data went off the rails. Maybe it never had any rails — or maybe it went off the moment it was noticed, named, and memed. It became marketing, just more hype, like the “organic” juice that got cut loose from its provenance several iterations before market.

“Data storytelling” seems to have begun long ago by Tom Davenport of