What the Floon Beetle taught the professor about being data driven

Are there complex forms of thinking and acting in organizations that escape data?

You’ve probably never heard of Professor Bleent or his passion for the Floon Beetle. But we in the data industry could learn a lot from them about being “data driven.” Or at least we could learn from the professor. Bleent killed the beetle, accidentally.

Both are cartoon characters and part of a metaphor that helps Haridimos Tsoukas introduce his book Co…