What slogan will inherit the “data driven” throne?

A clue: it's probably not going to be "story driven"

For years now, the data industry has defined itself with its snappy little slogan, “data driven.” It sounds smart, scientific, and businesslike, all of which sells technology.

Like any slogan, “data driven” is an encapsulated story: the use of data to guide decisions. It’s a strong rejection of what came before: intuition or “gut.” Now we use cold, hard,…