Heard at TDWI: "The soft stuff is the important stuff"

In the 32 days since the end of TDWI's San Diego conference, one phrase has come to my mind repeatedly: "The soft stuff is always the important stuff," uttered by Wayne Eckerson, director of TDWI Research. He was summing up a panel discussion, but the insight applies so broadly he could have used it for most other panels, too.

Leadership, persuasion, neg…