"Tame" the data makers

I've heard of "taming data." But the week before last at Strata I heard it in a new context: taming behavior.

Taming data has been "nichy," as fellow TDWI writer Steve Swoyer puts it. He says, "It doubtless explains the etymology of, for example, Tamr."

But Swoyer pushes on from there, as Swoyer knows how to do.

[Notice the] consonance between to wrangle a…