Take data from ethereal to grounded

A few days ago, I told former Tableau CMO Elissa Fink why I found "smart cities" more interesting than the data industry's tired old slogan "data driven." Cities are complex and layered. Analytics has results, good or bad. Data becomes tangible, satisfying.

She got it. "'Data driven' is ethereal," she said. "Smart cities are grounded."

If you to talk abou…