Brutally amazing: how not to pitch analytics

I went to the post office box and found a rhinoceros. The clever people who produced this brochure should have used a bull instead, bulls being more at home in marketing, but let's not be picky. He's a rhino with spots, and he's hawking analytics software.

He's leading the "British invasion" with software that's like him: "brutally forceful" and "amazing…