Play terminology by ear when selling to the mid-market
Those who sell BI software to mid-size companies get to be good at nailing down what shoppers want. These shoppers are smart and hard working. But when they shop for technology, the shopping list may be just a problem, a wish, or a fantasy—known only by a description.
I just spent Monday and Tuesday helping a client sell his BI software at Sage Summit in…
Keep reading with a 7-day free trial
Subscribe to Datadoodle - Stories at Work - by Ted Cuzzillo to keep reading this post and get 7 days of free access to the full post archives.