Perfect BI tool is one that people actually use
The perfect BI tool is one that people actually use, says Frank Buytendijk. He's found one.
It's a Nike chip he puts in his running shoe. It collects data on distance and time. It makes a game of running.
"I hate sports," he said. He's stocky. "[The chip] is perfect because it makes the boring exciting."
His new 10 kilometers-a-day jogging habit had been w…
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