Odd siblings: Fairy tales, cake mixes, and "springboard" business stories
Your audience wants something to do, flat characters to inhabit, or cake mixes that let them add eggs
Fairy tales have no place in business, we say. We’re business people, hard headed, realistic, and down to business. We’ve got money to make, things to do, people to hire, fire, and tolerate. We live in the real world.
Nonsense. What we dismiss as mere fairy tales are actually clever little beasts that make us do things. What’s more, they work on the same…
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