No dashboard, just an ironing board
As if to renounce one more convention of business, a Berkeley-area businessperson I know couldn't find data, so he went out and got some of his own. He had to evaluate market areas.
For three days, he stood by an ironing board with a map on top in front of the Cheese Board in Berkeley's Gourmet Ghetto. Each customer coming in or out got handed two stick-…
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