Minding data's pedigree

Does it seem to you like data analysis is busting out all over the place? It might become another fun game like chess or Chutes and Ladders — so this might be good time to recall an old admonition: Don't just consume data, mind its pedigree.

Repeating the warning, though, makes you look like a party-pooper. In 2007 at the TDWI conference in Las Vegas, a …