Does jargon sell tech products or not?
Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I'm delighted when I meet another one of our clan who declares proudly his rejection of tech-speak.
Don Farber, vice president of sales and marketing at KnowledgeSync, says that to reach business c…
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