How one San Francisco-area city found its own “cool”
Imagine the moment your boss makes it clear why he hired you, and it’s not the reason he once gave you. You’re three months into your new job as chief innovation officer in a decidedly uncool suburban city near San Francisco. You’d been told the job was all about a new fiber-optic loop. Now, you hear, it’s all about making the place "cool."
The moment co…
