Getting to less: executive-level storytelling at Schwab

A key part of telling a story with data, says a Schwab executive I talked to last week, is thinking like a business person.

“You want to go for the high-level ‘aha!’” says John F. Carter, Schwab senior vice president of analytics and business insight, in San Francisco. Start the main conclusion, similar to news reports. “Less is more, but the right less.…