Discover more from Datadoodle by Ted Cuzzillo
Found: the George Santos of data management
Five incorrect statements in two sentences
Every now and then, along comes marketing that stands out for its stench. Longtime data management architect, educator, and writer Dave Wells came across one instance lately.
It starts with the headline “Operational Data Store: A Comprehensive Guide - Hevo Data.”
Feb 3, 2022 - An Operational Data Store (ODS) also known as OLTP (On-Line Transfer Processing) is a Database Management System where data is stored and processed in real-time. This Database type functions as a central fountain for data that is collected from different sources of a Data Warehouse System. [all sic]
In Dave’s email to me, he wrote this:
Bad information in every way. To everyone except these clowns, OLTP is online transaction processing, not online transfer processing. ODS is not a database management system — we use that to describe software like SQL Server, MS Access, Teradata, etc. Operational data store is not another name for OLTP. And the ODS gets its data directly from OLTP systems with no dependency on a data warehouse. ODS is not real time. It gets data by ETL, which is inherently latent.
Five incorrect statements in two sentences that total 45 words. Was this written by George Santos?
Santos or not, it doesn’t belong in the data industry.