Every narrative’s powerful friend

The story that’s retold is the story that goes far

For all the talk in the data industry about “data stories,” almost none of it is about the force multiplier: when people repeat your narrative.

We’re awash in stories, or narratives, whatever you want to call them. Very few get repeated. But the ones that do finally escape data’s orbit and acquire real status. They’re suddenly part of life.

Imagine a spea…