Data surfing with big data
The usual big-data story leaves out crucial bits. We hear about the "what" — big, huge data of all kinds. We hear about the "when" — now and coming soon. We hear about the "how" — Hadoop with helpers. But we almost never hear about the "who" and the "why." Who's bothering to analyze all this data, and why?
If we believe big data's usual, small-bore spoke…
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