Data industry’s failure to communicate

Why the serious news learned to aim for the gut and why data communicators must also

Some in the data industry say that data storytelling “never took off” — and I say that whoever says that doesn’t know stories when they see them. Their ignorance is not just laughable. It’s also harmful to the adoption of data for decision support.

Consider the broad appeal of real stories. There’s probably no better case history to demonstrate it than “…