Data analysts' three misconceptions of storytelling

I asked Fern Halper, director at TDWI Research, what misconceptions data analysts have about data storytelling. She and I wrote a report last fall for TDWI Research on data storytelling, and she was the data analyst on that team.

1. That data storytelling is easier that it really is. That sounds right to me. After all, everyone knows how to tell a story,…