Big Data, big hype, big danger

A remarkable thing happened in Big Data last week. One of Big Data's best friends poked fun at one of its icons: the Three V's.

The well-networked and alert observer Shawn Rogers, vice president of research at Enterprise Management Associates, tweeted his eight V's: "…Vast, Volumes of Vigorously, Verified, Vexingly Variable Verbose yet Valuable Visualize…