BI culture: not a science, more like an art form

At 8 o'clock Monday morning, a few hundred attendees at TDWI conference in Chicago will hear the organization's former education director Dave Wells give his keynote, "People First: Creating a Business Intelligence Culture." He'll say something startling: there's much more to BI than data.

BI is no more about data alone, he has said, than Van Gogh's "Sta…