BI buying decisions: the rule of thumb
A longtime salesperson of BI products says the average decision to buy relies on these factors:
• About 50 percent of the decision — whether to buy any BI at all or which product to buy — is based on expected ROI. This part always comes first.
• About 20 percent is about career. Someone — usually an IT person — figures, "Even if it’s a bomb and I get laid…
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