At Zynga, analytics is about impact

Anyone can play Zynga's FarmVille and other games, but very few get to analyze the data that runs off.

Ken Rudin, VP of analytics and platform technologies, is always on the lookout for new talent, but he's picky. What does he look for in an applicant?

"Knowing what questions to ask," he says. He might present an applicant with a problem his staff is puzz…