Antidote for too-dull-to-read case studies: fiction
Users I interview for case studies tell me good stories. But most come with a poison pill: you can't write it because it'll embarrass someone. Just try getting it through the rounds of approval.
The smart marketer's answer: Make up a composite!
If, as Financial Times columnist Gideon Rachman writes, fiction is the best way to understand Libya under dictat…
