Notable marketing: ThoughtSpot and SpotGirl

Promote a data-reporting tool with a comic book? Even the few vendors willing to break from whitepapers and blogs might not look natural doing it. But ThoughtSpot's done it, and it works.

For How to Defeat the Top 5 BI Villains at Your Company, ThoughtSpot wins the Datadoodle Occasional Prize for Notable Marketing. The hero is SpotGirl, and she fights fi…